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Google 검색 센터 블로그 소식

  • New updates to the Search Console Video indexing report
    on 2023-02-01

    Last July we launched a new report in Search Console to help you understand the performance of your videos on Google and identify possible areas of improvement. Today, we are happy to share a few more updates to the report on Search Console to help you achieve those goals more effectively.

  • Register for the Search Central Virtual Unconference en español 2023
    on 2023-01-12

    ¡Hola! The Search Central Virtual Unconference en español 2023 is now open for participant registration. All sessions will be conducted in Spanish. If you speak Spanish and are interested, be sure to register before February 1! Come meet the community, exchange ideas, and have fun together.

  • Thanks, 2022
    on 2022-12-30

    You know what time it is: year in a review. With only a few days left of 2022 and with all the quiet in the office, we thought it would be nice to reflect on this year from Search Central’s perspective.

  • Search Central Live 2022 Highlights
    on 2022-12-16

    We spent the past few weeks busy hosting events in Singapore and Tel Aviv. In this post we look back and discuss the highlights from the events and some ideas for future events.

  • Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience
    on 2022-12-15

    Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is: expertise, authoritativeness, and trustworthiness? Now to better assess our results, E-A-T is gaining an E: experience.

  • December 2022 link spam update releasing for Google Search
    on 2022-12-14

    Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results.

  • Introducing the Google Search Status Dashboard
    on 2022-12-14

    As we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search – crawling, indexing, and serving. While system disruptions are extremely rare, we want to be transparent when they do happen, so please welcome our new Google Search Status Dashboard.

  • Visual Elements of Google Search
    on 2022-12-13

    It can be challenging to find a certain search feature or UI element that you want to learn about, especially when you don’t know what it’s called. The brand new Visual Elements Gallery was built to help you with this: it contains the 22 visual elements that are most likely to appear on search result pages and are also relevant to site owners and SEOs.

  • Updates to Google’s Services in Czechia in Light of the Czech Transposition of the European Copyright Directive
    on 2022-12-12

    The European Copyright Directive, which is being implemented by countries in the European Union, gives new rights to news publishers online while ensuring that consumers can continue to freely access information through online platforms. The Directive allows search engines such as Google to freely link to and use “very short extracts” of press publishers’ content. The law also creates new rights for publishers when longer previews of their content are displayed online – but without defining what exactly a very short extract or a longer preview is.

  • November Google SEO Office Hours
    on 2022-11-29

    Thanks to everyone who submitted questions for the November edition of the Google SEO office hours! In this episode, you’ll hear answers from folks on the Google Search team: Gary Illyes, Lizzi Sassman, John Mueller, Alan Kent, and Duy Nguyen. You can check out the full recording on our YouTube channel, and we’re also publishing the transcript of the questions for easier reference in this blog post.

  • Introducing our new guide to Google Search ranking systems
    on 2022-11-21

    Over the years, through blog posts and other public communications, Google has regularly shared information about our automated ranking systems and how they operate. Now we’ve created a centralized page called “A guide to Google Search ranking systems” to make it easier for creators and others to learn about our more notable systems. This new page will also help us as we communicate how our systems work and when we update those systems.

  • Start showing your products on the Shopping tab with Search Console
    on 2022-11-16

    Search Console is making it easier for merchants to display their products across Google, including a new feature for the Shopping tab, to help them drive more traffic to their online stores.

  • A deep dive into Search Console performance data filtering and limits
    on 2022-10-19

    Google Search performance data is the most widely used data in Search Console. This post explains in detail the data available and how Google processes it, including privacy filtering and other limitations related to serving latency, storage, and processing resources. Ever wonder how these systems work? Let’s do a deep dive into them.

  • Introducing site names on Google Search
    on 2022-10-14

    Today, Search is introducing site names on mobile search results to make it easier to identify the website that’s associated with each result, and we’re sharing how you can indicate your preferred site name with structured data.

  • Refreshed guidelines for site owners
    on 2022-10-13

    In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. We called this page “Webmaster Guidelines” and it’s been with us ever since. Since then we added a lot of information to these guidelines to help site owners build the site that’s right for their users who visit through Google Search. Today we’re launching a refreshed, simplified version of the Webmaster Guidelines, and we’re changing its name as well.

  • Back in business: Search Central Live events
    on 2022-10-13

    The first of the Search Central Live events is going to happen in-person in Singapore on November 24, 2022. Registrations are now open until November 15 and we welcome you to fill out the form for a chance to secure your spot at the event; that’s all you need to do. We have a limited number of seats available!

  • The new HTTPS report in Search Console
    on 2022-09-14

    Google Search Console has a new report called HTTPS, which provides more information regarding the HTTPS status of the site and make it easier to understand which pages are not served over HTTPS, and why not. Use this report to get insights about HTTPS pages served on Search.

  • New Search Console Merchant Listings report: expanding eligibility with Product structured data
    on 2022-09-13

    Google is pleased to announce expanded eligibility for enhanced product experiences in Google Search through the use of Product structured data. These enhanced product experiences were previously only open to Merchant Center users. We’re also making it easier to understand the requirements for these experiences by updating our documentation and reporting in Search Console.

  • What creators should know about Google’s helpful content update
    on 2022-08-18

    We’re launching what we’re calling the “helpful content update” that’s part of a broader to ensure people see more original, helpful content written by people, for people, in search results. This post contains more about the Search ranking update and things for creators to consider.

  • New in structured data: Pros and cons
    on 2022-08-05

    Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research has shown to be popular with shoppers when making their purchasing decisions. Because of their importance to users, Google Search may highlight in the product review snippet in Search results. Read this post for more information on when and how to provide pros and cons structured data to improve search result snippets for your pages.

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